Practical Guide To Web Site Development and Promotion
While the common key to a successful web site is the site's content, there are definitely essential elements of equal importance to be understood, namely: domain name, website design, website hosting, and web site promotion. Preparing a good content for a web site is beyond the scope of this website, but I will cover the remaining elements in practical details that hopefully can help you to build your own website in a proper way.
These days, the Internet has become a tough battlefield for webmasters struggling in the "cyber world war" to bring up his sites to the top position among millions of websites that are already in existence. Every single day, countless new web sites sprang up from all over the world and make the competition even harder.
Therefore if you are planning to create and develop website for your company or for your personal interest, you may want to explore this site through, and I will provide you with practical guide to all aspects needed to create and build your own website. You will learn to understand about Internet domain name, elements of a web site design and development, types and server's platforms of web hosting, and last but not least, web site promotion. You will go through the following sections :
Domain Name Guide
Your domain name represents your web address as well as your identity on the Internet. As such, a domain name that is lengthy and has vague meaning will be very hard to remember and to type by prospective users, which in turn will result only few visitors come in to your web site.
Apart from the name itself, a webmaster must also be capable to manage his domain name, i.e. has the
technical know-how of an internet domain name and its environment. So, understanding a domain name is the first step towards proper making of your web site.
Web Design Guide
Web site design not only determines how aesthetically attractive is a website, but also whether or not it is user-friendly to visitors. Site functionality and loading time are also critical to make visitors stay longer on your site as users are rarely willing to wait too long for the pages to appear, no matter how beautiful the site was designed.
Another aspect that plays a important role is the cross-browser compatibility i.e. the consistency of the site appearance as viewed with different types of browser. To achieve this a site must be compliant to the
World Wide Web Consortium standards.
Web Hosting Guide
The popular server platforms in the web hosting industry are Windows and Linux (Unix). Webmasters should be able to decide which platform is the most appropriate one for his web site as they deploy a different system and operation. Webmasters should have thorough knowledge about the
types of web hosting packages e.g. shared or virtual hosting, virtual private server, dedicated server and server co-location, as well as knowing the extent of managed and self-managed hosting.
Web Site Promotion Guide
Today, the most important internet tool to search the Internet jungle is the search engine. Obviously getting indexed in the first page of the search result in the major search engines, e.g. Google, Yahoo, MSN, becomes an important factor to determine the life of (particularly commercial one) web sites, as the search engines become the major source of website traffic. These in turn require webmasters to have good knowledge on how the search engines work, to make their sites to be search engine friendly and to get ranked highly.
There are also other site promotion methods e.g. link building, pay per click (PPC) advertising, etc. that webmasters should know about in order to implement the
web site promotional campaign successfully.
